Brandon Burnworth · Founder, Burnworth Co.
Live television taught me to treat a broadcast as one connected system. I bring that same discipline to websites, technical SEO, and the way a business is understood by Google and AI.
Prefer email or phone? Brandon@burnworthco.com · (208) 881-2382
Who you work with
You work with the people who actually do the work, not with an account layer sitting in front of them. That is deliberate, and it is the whole point.
Founder · Strategy & Build
I handle the work an agency would split across four people: architecture, development, technical SEO, structured data and measurement. Twelve years in broadcast taught me to diagnose a system before I change it.
Co-founder · Director of Operations
Zenande holds the timelines, the client relationships, and the standard that what we promised is what arrives. She also has the sharpest read on how a younger audience finds and judges a business today — in social feeds and AI answers, long before anyone reaches a results page. That instinct shapes what we build, not just how we describe it.
The story
My career started in live television, where the problems are public, the deadlines do not move, and the system has to hold while millions of people are watching.
Since 2014 I have worked in broadcast engineering, robotic camera systems, IP video and remote production across some of the largest live shows on television — three Super Bowls, both the broadcast and the Halftime Show, the Academy Awards, the Emmys, the Grammys, Dancing with the Stars, American Idol, America's Got Talent, the BET Awards, The Masked Singer and Love Island.
None of that work is visible to the audience, and that is the point. A signal path, a camera control system and a show file either hold up live or they do not. You learn to read the whole system before you touch any part of it, and to verify a fix instead of assuming it worked.
Burnworth Co. applies the same method to a different technical system: the one connecting a business to its customers through its website, search, and now the AI assistants people ask before they ever open a search results page.
What carries over
Understand the system. Diagnose the failure. Implement the right change. Verify the result. It worked on a show floor and it works on a website.
I do not open with a redesign or a keyword list. I find where the system is actually losing visibility, speed, trust or conversions first. That is what a visibility audit is for.
A site has to work on a phone on a slow connection, load quickly, say something clear, and be readable by machines as well as people. Not just look right in a mockup.
Rankings and AI citations are instruments, not the goal. I connect the technical work to calls, form fills and branded search, then check whether the change did what I said it would.
Selected experience
Super Bowl broadcast and Halftime Show, three years · Academy Awards · Emmys · Grammys · Dancing with the Stars · American Idol · America's Got Talent · BET Awards · The Masked Singer · Love Island
Sports Emmy Award for Outstanding Technical Team Event, Super Bowl LVIII on CBS and Nickelodeon, credited as an electronic cameraperson at the 45th Sports Emmy Awards in May 2024. I have also worked on other Emmy-winning productions, including Dancing with the Stars.
Broadcast engineering and robotic camera systems: Panasonic, Sony, Ross, AGITO, MAT Towercam, ARRI. Plus IP video, networking and remote production.
Web development, technical SEO, local search, structured data, analytics, and AI and generative search visibility.
Founder-led strategy and implementation for service businesses that need their website, search presence and brand information to behave as one system. Recent client projects and ongoing search research.
Why Burnworth Co.
We built Burnworth Co. around direct accountability.
You do not explain your business to an account manager who passes notes to a strategist who files a ticket for a developer you never meet. You explain it once, to the people who will do the work.
That is faster, but speed is not the real advantage. The advantage is that the website, the technical SEO, the content, the structured data, the analytics and the AI visibility are all decided by the same small group, who talk every day and can see how each one moves the others, so they point at the same business goal instead of quietly working against one another.
It also means we take a small number of clients at a time. If that is the kind of working relationship you want, here is what we do.
Founder-led by design
If your website and your search presence are not telling the same clear story, let's fix the system.
Book a 30-minute callGet a free auditPrefer email or phone? Brandon@burnworthco.com · (208) 881-2382