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Brandon Burnworth · Founder, Burnworth Co.

I spent a decade building systems that couldn't afford to fail.

Live television taught me to treat a broadcast as one connected system. I bring that same discipline to websites, technical SEO, and the way a business is understood by Google and AI.

Work with us Read my story
Brandon Burnworth at the Academy Awards
Academy AwardsLos Angeles
12+ years in technical production Emmy-winning productions Broadcast engineering Robotic camera systems Web · SEO · AI visibility

The story

Before search systems,
I built broadcast systems.

My career started in live television, where the problems are public, the deadlines do not move, and the system has to hold while millions of people are watching.

Since 2014 I have worked in broadcast engineering, robotic camera systems, IP video and remote production across some of the largest live shows on television — the Super Bowl Halftime Show, the Academy Awards, the Emmys, the Grammys, Dancing with the Stars, American Idol, America's Got Talent, the BET Awards, The Masked Singer and Love Island.

None of that work is visible to the audience, and that is the point. A signal path, a camera control system and a show file either hold up live or they do not. You learn to read the whole system before you touch any part of it, and to verify a fix instead of assuming it worked.

Burnworth Co. applies the same method to a different technical system: the one connecting a business to its customers through its website, search, and now the AI assistants people ask before they ever open a search results page.

What carries over

Different industry.
Same operating system.

Understand the system. Diagnose the failure. Implement the right change. Verify the result. It worked on a show floor and it works on a website.

01

Diagnose before changing

I do not open with a redesign or a keyword list. I find where the system is actually losing visibility, speed, trust or conversions first. That is what a visibility audit is for.

02

Build for real conditions

A site has to work on a phone on a slow connection, load quickly, say something clear, and be readable by machines as well as people. Not just look right in a mockup.

03

Measure the output

Rankings and AI citations are instruments, not the goal. I connect the technical work to calls, form fills and branded search, then check whether the change did what I said it would.

Selected experience

The background
behind the work.

Live production

Super Bowl Halftime Show · Academy Awards · Emmys · Grammys · Dancing with the Stars · American Idol · America's Got Talent · BET Awards · The Masked Singer · Love Island

Awards

I have worked on Emmy-winning productions, including Dancing with the Stars and the Super Bowl Halftime Show. Those Emmys belong to the productions, not to me personally.

Technical systems

Broadcast engineering and robotic camera systems: Panasonic, Sony, Ross, AGITO, MAT Towercam, ARRI. Plus IP video, networking and remote production.

Current work

Founder-led strategy and implementation for service businesses that need their website, search presence and brand information to behave as one system. Recent client projects and ongoing search research.

Who you work with

Small team.
No handoffs.

You work with the people who actually do the work, not with an account layer sitting in front of them. That is deliberate, and it is the whole point.

Brandon Burnworth, founder of Burnworth Co.

Founder · Strategy & Build

Brandon Burnworth

I handle the work an agency would split across four people: architecture, development, technical SEO, structured data and measurement. Twelve years in broadcast taught me to diagnose a system before I change it.

Zenande Burnworth, co-founder and director of operations at Burnworth Co.

Co-founder · Director of Operations

Zenande Burnworth

Zenande holds the timelines, the client relationships, and the standard that what we promised is what arrives. She also has the sharpest read on how a younger audience finds and judges a business today — in social feeds and AI answers, long before anyone reaches a results page. That instinct shapes what we build, not just how we describe it.

Why Burnworth Co.

No agency relay.
The people who make the plan do the work.

We built Burnworth Co. around direct accountability.

You do not explain your business to an account manager who passes notes to a strategist who files a ticket for a developer you never meet. You explain it once, to the people who will do the work.

That is faster, but speed is not the real advantage. The advantage is that the website, the technical SEO, the content, the structured data, the analytics and the AI visibility are all decided by the same small group, who talk every day and can see how each one moves the others, so they point at the same business goal instead of quietly working against one another.

It also means we take a small number of clients at a time. If that is the kind of working relationship you want, here is what we do.

Founder-led by design

Build something
worth finding.

If your website and your search presence are not telling the same clear story, let's fix the system.

Book a 30-minute call